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Our blog for online marketing & SEO
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News & insights from the world of SEO

Current articles, tips and trends relating to search engine optimization, online marketing and digital business.

September 2, 2025
Technical SEO: The underestimated success factor

There is this moment that probably every person who has ever invested in SEO knows: You open your laptop in the morning, type the most important keywords into the search field - and see your site somewhere between 17th and 23rd place. Not disastrous, but not where the clicks are waiting either. You ask yourself: "What does Google... Weiterlesen
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September 1, 2025
SEO 2025: The 7 most important ranking factors at a glance

There is this moment that probably every person who has ever invested in SEO knows: You open your laptop in the morning, type the most important keywords into the search field - and see your site somewhere between 17th and 23rd place. Not disastrous, but not where the clicks are waiting either. You ask yourself: "What does Google... Weiterlesen
Weiterlesen

August 31, 2025
SEO & AI: opportunities and limitations of machine-generated content

It's a strange feeling when a text generator spits out a complete blog piece within seconds. People used to sit at their desks for hours, thinking about wording and tweaking headlines - now all it takes is one prompt and the screen fills up as if by magic. Some see it as a revolution, others as a threat. But let's be honest: is this... Weiterlesen
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August 30, 2025
Link building 2025: quality instead of quantity

There are times in online marketing when you feel like you're standing in a huge bazaar. Links are traded like exotic spices, haggled over, bundled, delivered quickly. And yet - if you take a closer look, you will notice that much of it smells bland, loses its aroma after a short time or turns out to be a cheap copy. Link building has long been... Weiterlesen
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August 29, 2025
E-E-A-T in practice: trust that pays off in rankings

It's a strange feeling when a text generator spits out a complete blog piece within seconds. People used to sit at their desks for hours, thinking about wording and tweaking headlines - now all it takes is one prompt and the screen fills up as if by magic. Some see it as a revolution, others as a threat. But let's be honest: is this... Weiterlesen
Weiterlesen